John

ehh… Marketing 3321 has a game called, wait for it, The Marketing Game that we play once a week. A simplified marketing simulation, the class is divided into teams of 4, a firm, and four teams are grouped in an industry. I luckily chanced to be placed in Industry A on Firm 1 (A1) which is really good cause otherwise I’d likely have forgotten which team I’m on.

happy to report though, that after 3 weeks of the simulation my team is kicking ass! We’ve managed to snag 44% of the gross sales in the industry and (as far as I can tell) are the only team with a target market already picked out. Everyone else keeps butting heads with each other and changing targets only to find that everyone else has changed to the same market as well.

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